

TL;DR: A company’s AI bill can rise without showing who used the tools or what work drove the cost. WitnessAI’s new FinOps tools connect spending to employee and AI agent activity. Companies set rules for which models handle particular tasks
Check out SaasTake’s LinkedIn group, a thriving community of 2 million business leaders worldwide. Join our Leadership Think Tank →
Most marketing books tell you what to do. These ones change how you think about the work. Learn More
There are hundreds of marketing podcasts. These are the ones where something useful actually sticks. Learn More

TL;DR: B2B enquiries often arrive across marketplaces, WhatsApp, email, and web forms when sales teams are busy or offline. By the time someone responds, the