| TL;DR: Some days you want a peek into a smart SEO rabbit hole. On other days, you’d want to listen to a CMO talking through a decision they actually made. We picked 28 marketing podcasts across different corners of the job and broke down what each does best, so you can choose based on what you feel like learning today. |
When it comes to podcasts, there are plenty to choose from. Type “marketing podcasts” into Spotify or YouTube, and you’ll get endless options. But which ones are worth your time?
A podcast can have a well-known host, hundreds of episodes, and plenty of recommendations online, and still not be useful for you. A show an SEO lead swears by might have very little to offer a CMO, and vice versa.
So how do you find the right one?
That’s why we put together this list of 28 marketing podcasts, grouped by what they’re actually good at. We also added who hosts each show, how often new episodes come out, how long they typically run, and the topics they generally cover. That way, you can quickly figure out which ones belong in your queue.
Without further ado, let’s dig in.
SEO, Search, and GEO
If your marketing depends on search visibility, start here. These podcast channels dig into the tactics that actually move rankings and AI citations.
1. Ahrefs Podcast
Hosted by: Tim Soulo
Tim Soulo hosts the Ahrefs Podcast, alongside his role as CMO at Ahrefs. That gives the show a useful perspective. The conversations can move from a marketing theory to the question that usually matters more: what do you actually do with it?
We didn’t expect a brand research episode to be one of the more interesting listens on this list, but the Byron Sharp episode was.
Sharp has spent years studying why brands grow, and one finding stuck with us: even Coca-Cola’s biggest group of buyers only buys it occasionally. Soulo doesn’t leave it there. He keeps pushing until the statistic becomes a marketing question: what should brands actually do differently?
Another episode featuring Luke Winter from Deadpan Agency revealed something completely different. Luke revealed how they moved away from expensive, cinematic ads and started making cheap comedy videos instead, which brought in more money and clients too.
That’s what makes the show work. The topics change, but the question stays surprisingly consistent: what happened, why did it work, and what can another marketer take from it?
Episode info: New episodes drop every two weeks. Most run between 49 minutes and just over an hour.
Topics Included:
- SEO, AI, and search visibility
- Brand growth and marketing science
- B2B marketing and creative strategy
- Marketing teams, hiring, and growth
- Positioning, branding, and business strategy
Why We Recommend It: Soulo doesn’t let vague answers slide, from guests or from himself. He pushes for real numbers and shares his own, including the budget behind Ahrefs’ conference. You come away with more than a guest’s opinion. You get the reasoning behind it.
Platforms Supported: Spotify, Apple Podcasts, YouTube, Amazon Music, Audible
2. Search Off the Record
Hosted by: John Mueller, Gary Illyes, Martin Splitt, and Lizzi Sassman
Search Off the Record is hosted by Google’s own Search Relations team, the people whose actual job is explaining how Search works to the rest of us. That alone makes it worth paying attention to when something changes.
But the best episodes are often about the things you wouldn’t think to look for.
In one episode, Martin Splitt and John Mueller explain how hackers can quietly add spam, casino ads, and fake pharmacy links to parts of a website that owners rarely check.
Leave it alone, and the problem isn’t just a few bad links. Google can treat the site as hacked.
It’s a small detail, but those are often the details that matter. You hear about Search from the people working on it, rather than trying to piece together what happened from everyone else’s interpretation.
Episode info: New episodes about twice a month. Most run around 30 minutes.
Topics Included:
- AI Overviews, AI Mode, and how search is changing
- Search Console features and how they get built
- Common SEO myths, discussed directly by Google Search team members
- How Google Search features and changes are developed
- SEO questions and topics raised by the search community
Why We Recommend It: You don’t have to guess what Google Search thinks. The hosts explain how Search works, what has changed, and why certain things matter. More importantly, they often get into the small details that are easy to miss.
Platforms Supported: Spotify, Apple Podcasts, Google Search Central
3. Experts On The Wire
Hosted by: Dan Shure
Dan Shure started Experts On The Wire in 2016, then stepped away for several years. He brought it back in March 2026, almost exactly ten years after the original launch.
The timing makes sense. Search has changed a lot since 2016, and the reboot reflects that. The technical SEO is still there, but AI search now sits much closer to the centre of the conversation.
One episode features Nils Reimers, where Shure asks a question that a lot of SEOs are still trying to answer: what actually works when you’re optimising for AI search?
That makes the episode worth hearing, especially when AI visibility advice is moving faster than the evidence behind it.
Episode info: The reboot launched in March 2026. Episode lengths vary widely, from short updates to hour-long interviews.
Topics Included:
- AI and LLM optimization for SEO
- Technical SEO challenges and fixes
- Crawling, indexing, and search visibility
- SEO content and organic search growth
- SEO trends, tactics, and industry changes
Why We Recommend It: Shure has been talking to SEO practitioners since 2016, so there is plenty of context behind the conversations. The reboot brings that experience into a search landscape that is changing quickly, without pretending we already have all the answers.
Platforms Supported: Spotify, Apple Podcasts
4. EDGE of the Web
Hosted by: Erin Sparks
Erin Sparks hosts EDGE of the Web, with regular appearances from Crystal Carter, who leads AI search and SEO communications at Wix, and Jacob Mann, who produces the podcast.
That mix gives the show a useful range. You get the agency view, the platform view, and the production side of the industry without having to listen to three different podcasts.
Episode info: New episodes come out every few weeks. Runtime varies; some run under an hour, whereas some go longer.
Topics Included:
- SEO and search industry news
- AI’s growing role in search and marketing
- Social media and content marketing trends
- Data privacy and changes affecting digital marketing
- Interviews with senior marketing and SEO leaders
Why We Recommend It: The show brings together different sides of the search industry, so you’re not just hearing what happened. You get some sense of what it means for marketers.
Platforms Supported: Spotify, Apple Podcasts, YouTube, Amazon Music, iHeart, SoundCloud
5. Content and Conversation: Organic Growth Insights from Siege Media
Hosted by: Ross Hudgens
Ross Hudgens knows the agency side of SEO well. He founded Siege Media, which has helped clients generate more than $148 million a year in traffic value.
You can hear that agency experience in Content and Conversation. The conversations stay close to the work, particularly when Ross gets into organic growth.
His conversation with Lily Ray is a good example. They look at the AI-search tactics already being treated as spam, and what a practical GEO approach should look like instead.
Episode info: New episodes come out regularly, though not on a fixed schedule. Most run long enough for a real conversation, almost hitting the hour mark.
Topics Included:
- SEO and organic search strategy
- Content marketing and digital PR
- AI search and GEO tactics
- User experience and technical SEO
- Content strategy, creation, and promotion
Why We Recommend It: The show stays close to how SEO and content work in practice, which makes it useful if you’re looking beyond the usual marketing playbook.
Platforms Supported: Apple Podcasts, Spotify, YouTube
General Marketing and Growth
This next group covers broader marketing ground. These podcast channels get into paid ads, growth experiments, and daily tactics, everything that doesn’t fit neatly under SEO.
6. Marketing School
Hosted by: Eric Siu and Neil Patel
Most marketing podcasts ask for an hour. This one delivers short, actionable episodes and shows up in your feed every day.
Eric Siu runs Single Grain and Leveling Up. Neil Patel co-founded NP Digital. Together, they’ve built a huge back catalogue of Marketing School episodes and accrued more than 61 million downloads.
When Eric and Neil talk about where SEO is heading in this episode, the interesting part isn’t what AI can automate, but how it still needs a marketer to make the call.
Episode info: New episodes daily. Recent episodes typically run around 15 to 25 minutes, with some running longer.
Topics Included:
- SEO, paid ads, and AI-driven marketing
- Content marketing and social distribution
- Email marketing and conversion optimization
- Marketing channel strategy
- Lessons from running real agencies
Why We Recommend It: Eric and Neil bring ideas back to the work itself. You get the tactic, what they tested, and what happened next.
Platforms Supported: Spotify, Apple Podcasts, YouTube, Soundcloud
7. Marketing Over Coffee
Hosted by: John J. Wall and Christopher S. Penn
How much of your AI-search traffic is actually showing up in your analytics?
That’s one of the questions behind a recent episode of Marketing Over Coffee. John Wall and Christopher Penn look at Google’s latest AI Search developments and what they could mean for marketers trying to understand where their traffic comes from.
Wall and Penn keep things casual, often recording from a coffee shop. It feels less like an interview and more like two experienced marketers thinking through the news together.
Episode info: New episodes are generally published Thursday mornings. Most run around 20 minutes.
Topics Included:
- AI and marketing technology
- SEO and search visibility
- Email and social media marketing
- Marketing tools and analytics
- Interviews with marketing leaders and authors
Why We Recommend It: The value here isn’t just keeping up with marketing news. It’s understanding what a change means for the work behind the scenes, whether that’s search, analytics, or AI.
Platforms Supported: marketingovercoffee.com, Apple Podcasts, Spotify
8. Perpetual Traffic
Hosted by: Ralph Burns, with Lauren Petrullo as co-host
Paid media changes fast. What worked six months ago can become expensive advice very quickly. Perpetual Traffic keeps the discussion close to the campaigns themselves.
Ralph Burns runs Tier 11, an agency managing more than $200 million in ad spend. Lauren Petrullo founded Mongoose Media, bringing another hands-on perspective to the show.
A recent episode of theirs looked at why Meta remains such a powerful advertising platform as it puts more AI into its products. Lauren also shares what she learned while testifying before a House subcommittee about how small businesses are using Meta’s AI tools.
The interesting part isn’t simply that Meta is investing heavily in AI. It’s what that investment changes for the businesses spending money on the platform.
Episode info: New episodes weekly. Most run 35 minutes to just under an hour.
Topics Included:
- Paid advertising strategy and optimization
- Meta, Google, and platform-specific tactics
- Campaign case studies and real-world performance data
- Conversion rate optimization
- Marketing attribution and ROI
Why We Recommend It: Paid advertising changes quickly, and generic advice ages even faster. Perpetual Traffic is useful because the conversations stay close to actual campaigns, ad spend, testing, and performance. If you’re spending money to acquire customers, that’s the stuff worth listening to.
Platforms Supported: perpetualtraffic.com, Apple Podcasts, Spotify
9. Authority Hacker
Hosted by: Gael Breton and Mark Webster
Authority Hacker started as an SEO and affiliate marketing podcast back in 2016. The subject has changed since then. AI now sits much closer to the centre of their conversation.
The show has also managed something a lot of AI coverage hasn’t: staying interested without becoming breathless.
Take this episode. Gael and Mark look at Anthropic’s latest model and, instead of getting lost in the technical details, ask the more useful question: what does this actually mean for a business?
That is where Authority Hacker earns its place. The hosts test tools, experiment with new workflows, and bring the discussion back to what marketers can actually use.
Episode info: New episodes every two weeks.
Topics Included:
- AI tools and automation for small business
- SEO and affiliate marketing fundamentals
- Practical AI workflows and prompts
- Business scaling and efficiency
- Behind-the-scenes AI experiments and business automation
Why We Recommend It: There is no shortage of people talking about what AI could do. Authority Hacker is more interested in what it does when someone actually puts it to work. That makes the show particularly useful if you’re trying to separate genuinely useful tools from another week of AI noise.
Platforms Supported: authorityhacker.com, YouTube
10. The MarTech Podcast
Hosted by: Benjamin Shapiro
A short episode doesn’t have to mean a shallow one.
That’s the approach behind The MarTech Podcast, where Benjamin Shapiro brings marketers and technology leaders together for focused conversations about what is changing in marketing and why it matters.
A recent conversation with Ariel Kelman, President and CMO of Salesforce at the time, is a good example (he’s since moved to become CMO of AMD, as of February 2026). They talk about AI and automation, but the interesting part is what Kelman thinks marketers should not automate blindly: creativity.
He also shares how Salesforce generated $27 million in incremental pipeline from automated lead follow-up across 200,000 previously unworked leads.
That mix is useful. You get the big idea, then the number that tells you whether it actually worked.
Episode info: New episodes daily. Most run 15 to 20 minutes.
Topics Included:
- AI adoption and marketing automation
- MarTech stacks and tools
- Attribution and pipeline growth
- Career paths in marketing leadership
- Real results from real deployments
Why We Recommend It: MarTech can quickly turn into a list of tools and acronyms. Shapiro keeps the focus on what those tools are actually changing for marketing teams, which makes even a short episode useful.
Platforms Supported: martechpod.com, Spotify, Apple Podcasts
B2B, SaaS and GTM
If you sell to other businesses, this is the group of podcasts to lean on. These shows get into the actual mechanics of growth, GTM, and closing the gap between marketing and revenue.
11. Marketing Against the Grain
Hosted by: Kipp Bodnar and Kieran Flanagan
Kipp Bodnar is HubSpot’s CMO. He helped grow the company to $1 billion in revenue. On the other hand, Kieran Flanagan is HubSpot’s SVP of Marketing and previously spent time as CMO of Zapier.
Their AI conversations usually come back to the same problem: what happens to the marketing team when the tools get faster than the strategy?
In “AI Is Making Your Marketing Worse”, they argue that more content isn’t necessarily better marketing. If AI makes everything faster but also more generic, the problem isn’t the tool. It’s how the team is using it.
That is why Marketing Against the Grain is worth following. The hosts are willing to question the way marketers are using the tools, not just celebrate what the tools can do.
Episode info: Three new episodes a week. Most run around 30 minutes.
Topics Included:
- AI tools and workflows for marketers
- Growth tactics and demand generation
- Content strategy and creative direction
- B2B marketing trends
- Interviews with senior marketing leaders
Why We Recommend It: Kipp and Kieran bring an operator’s perspective to the conversation. They’re not discussing marketing from the outside. They’re making these decisions inside HubSpot, which makes their arguments more useful than generic predictions about where marketing is headed.
Platforms Supported: Apple Podcasts, Spotify, YouTube, Castbox, Pocket Casts, Amazon Music, Player FM
12. Exit Five
Hosted by: Dave Gerhardt
Most episodes of Exit Five are conversations with CMOs and marketing leaders, usually centred on one problem they have actually dealt with.
Then there are episodes like this one, where marketers pitch their best-performing ad in two minutes and let the audience decide which one wins.
One pitch challenged a common B2B assumption: TV is too expensive. The marketer showed how brands can run TV ads for as little as $50 a day, while most programmatic buying reaches only a fraction of the available inventory. That’s the appeal of Exit Five. The conversation stays close to the work, whether it’s a campaign, a channel, or a decision that didn’t go as planned.
Episode info: New episodes weekly. Most run around 50 minutes.
Topics Included:
- B2B marketing strategy and planning
- Paid ads, demand gen, and ABM
- Product marketing and brand
- Career growth for marketers
- Real campaign breakdowns from working CMOs
Why We Recommend It: You get people talking about campaigns they actually ran, with the numbers and decisions behind them. That makes the advice easier to judge and much harder to hide behind marketing jargon.
Platforms Supported: Apple Podcasts, Spotify, Youtube
13. Content, Briefly
Hosted by: Superpath team members, including Jimmy Daly and Eric Doty
Content, Briefly doesn’t have one fixed host or interview style. Jimmy Daly and other members of the Superpath team take turns hosting, which gives the show a different feel from episode to episode.
That variety can be useful. One conversation might focus on content operations; another gets into SEO or how AI is changing the work.
A conversation with Gordon Meagher, VP of SEO Strategy at uSERP, gets into a question that’s becoming harder to ignore and most content marketers often ponder about: does every brand mention need a backlink? In the episode, Meagher argues that mentions can matter even without the link, particularly as people discover brands through AI tools and then head to Google to check them out.
It’s a small shift in how we think about authority, but an important one.
Episode info: New episodes are published regularly. Recent episodes vary in length, with many running around 30 to 45 minutes.
Topics Included:
- Content org structure, KPIs, and workflows
- AI’s effect on content marketing skills
- Skills and career development for content marketers
- SEO and content distribution strategy
- Content strategy and operations for SaaS teams
Why We Recommend It: The rotating hosts keep the show from falling into the same interview every time. More importantly, the conversations tend to stay close to the problems content teams are actually dealing with.
Platforms Supported: Apple Podcasts, Spotify, podcast.superpath.co
14. The GTM Podcast
Hosted by: Scott Barker
The GTM Podcast talks to the people actually building GTM teams, from founders and executives to sales and marketing operators.
One conversation with Bas de Goei, who leads marketing at Orb, takes the discussion somewhere particularly useful for marketers. In the episode, he explains how Orb built pages that reached the top of search results for competitive terms such as “usage-based billing”, despite having a relatively small backlink profile.
The interesting part is how it worked. The team focused on topical authority, content clusters, and choosing the right terms before chasing rankings, which resulted in wonders for them.
Barker hosts the show for GTMnow, the media arm of GTMfund, an early-stage VC firm backed by leaders from companies including DocuSign, Salesforce, and Snowflake.
Episode info: Episodes typically run around 40 minutes.
Topics Included:
- Go-to-market strategy and execution
- SEO and organic growth tactics
- Founder, executive, and GTM leadership stories
- Sales and revenue operations
- AI’s role in modern GTM motions
Why We Recommend It: The useful part isn’t just hearing what worked. Guests usually get into how they made the decision, what they tried, and what happened next. That makes the lessons much easier to apply.
Platforms Supported: Apple Podcasts, Spotify, Youtube
Brand, CMO and Leadership
For the bigger-picture thinking, brand, positioning, and what it actually takes to run a marketing team, this is where to go. Real CMOs talking about real decisions, not theory.
15. The CMO Podcast
Hosted by: Jim Stengel
Jim Stengel spent more than 25 years at Procter & Gamble, eventually becoming its global marketing officer. On The CMO Podcast, he now gets sitting CMOs to talk about the decisions behind their work, rather than just the polished version they would give at a conference.
One episode takes that approach outside the usual CMO interview. Maria Sharapova joined Prinz M. Pinakatt of Danone Waters and her longtime agent Max Eisenbud to discuss how their Evian partnership came together and what made it work.
That is where the podcast is at its best. The brand story is interesting, but the thinking behind it is even more so.
Episode info: New episodes weekly. Most run around an hour.
Topics Included:
- CMO career paths and leadership
- Brand building and purpose-driven marketing
- AI’s effect on marketing strategy
- Real transformations at major consumer brands
- Conversations recorded live at industry events
Why We Recommend It: Stengel has been on the other side of the table. He knows what a CMO is actually responsible for, which helps him get beyond the usual talk about campaigns and into the decisions behind them.
Platforms Supported: Apple Podcasts, Spotify, jimstengel.com
16. The Marketing Millennials
Hosted by: Daniel Murray
Facebook isn’t exactly the platform most marketers are excited to talk about anymore. But that doesn’t mean it’s stopped working.
In one episode, Daniel Murray and Jay Schwedelson make the case for looking at Facebook groups again. Brands such as Dad Gang are using them for community building, product testing, and launches. Schwedelson also shares why Facebook is currently giving them better results for B2B events than some of the channels getting much more attention.
The interesting part is less about Facebook itself. It’s the reminder that a channel can fall out of fashion long before it stops being useful.
That’s the kind of conversation The Marketing Millennials does well. It gives marketers room to challenge the assumptions everyone else has already accepted.
Episode info: New episodes are published on weekdays. Episodes vary in length, with shorter formats and longer interviews.
Topics Included:
- Social media strategy across platforms
- Community building and brand growth
- AI tools for marketers
- B2B demand generation
- Real campaign breakdowns from working marketers
Why We Recommend It: Daniel doesn’t seem particularly interested in making every guest sound agreeable. Guests get to challenge conventional marketing advice, which makes the conversations more useful than another round of everyone agreeing with each other.
Platforms Supported: Apple Podcasts, Spotify, Youtube
17. The Marketing Meetup Podcast
Hosted by: Joe Glover
The Marketing Meetup’s 2026 State of Marketers Report found that 80% of marketers who described their work as positively challenging also reported at least one difficult feeling, including stress, uncertainty, overwhelm or burnout.
That is one of the findings Joe Glover and James unpack on one of the episodes of their podcast, alongside a broader tension in the report: marketing can feel positive and difficult at the same time.
Glover co-founded The Marketing Meetup, now a community of more than 50,000 marketers. Their past guests include Seth Godin, Mark Ritson, Rory Sutherland, and April Dunford.
Episode info: New episodes are published regularly. Most run around 45 to 60 minutes.
Topics Included:
- Marketing strategy and career growth
- AI tools and agents for marketers
- Brand and creative campaign breakdowns
- Community and audience building
- Mental health and wellbeing in marketing
Why We Recommend It: The podcast has something many marketing shows miss: a connection to the people actually doing the work. The conversations cover strategy and campaigns, but they also get into the pressure, uncertainty, and career questions that come with the job.
Platforms Supported: Apple Podcasts, Spotify, Youtube
18. The Agile Brand
Hosted by: Greg Kihlström
Eric Ries, who wrote The Lean Startup, joined The Agile Brand in May 2026 to discuss his new book, Incorruptible.
His stop on The Agile Brand covered familiar ground, but Kihlström’s angle made it particularly relevant for marketers. They looked at how the same metrics that measure a company’s success can slowly corrupt what it stands for, framing the issue around brand mission versus quarterly pressure. Even if you’ve heard Ries discuss Incorruptible elsewhere, this conversation gives the idea a useful marketing perspective.
The podcast has passed 850 episodes since launching in 2019. Guests include executives who have actually been responsible for big changes inside their companies. Stephanie Trunzo, CEO of MERGE, for example, led Oracle’s acquisition of Cerner and holds more than 20 AI-related patents, and has been a guest.
Episode info: New episodes are published several times a week. Most run around 25 to 30 minutes.
Topics Included:
- AI adoption and agentic commerce
- Marketing technology and digital transformation
- Customer experience, first-party data, and marketing operations
- Brand strategy in an AI-driven market
- Executive perspectives from major brands and technology platforms
Why We Recommend It: The Agile Brand is strongest when it gets behind the decisions executives are making, rather than simply asking them to comment on the latest trend. That makes the conversations more useful if you’re trying to understand where marketing and technology are actually heading.
Platforms Supported: Apple Podcasts, Spotify, YouTube, iHeart
19. Marketing Vanguard
Hosted by: Jenny Rooney
Most CMO interviews happen in a studio, with plenty of time to prepare the right answer. Marketing Vanguard does things differently.
Jenny Rooney takes the show to places where marketing leaders are already gathering, from Cannes Lions to Davos, and talks to them while they’re in the middle of the industry conversation.
That can lead to sharper takes. In one conversation with Mark Ritson, he argues that killing a struggling brand can sometimes be better than trying to save it, and that American marketing has fallen behind other markets. It’s not the kind of answer you’d expect from a carefully polished corporate interview.
Episode info: New episodes weekly. Episodes typically run around 15 to 35 minutes.
Topics Included:
- CMO career paths and leadership decisions
- Brand strategy and creative risk
- AI’s role in modern marketing
- Real transformations at major brands
- Conversations recorded live at industry events
Why We Recommend It: The setting helps. So does Rooney’s approach. She gives senior marketers room to talk about the decisions behind the headlines, not just the headlines themselves.
Platforms Supported: Apple Podcasts, Spotify, Youtube
20. On Brand with Nick Westergaard
Hosted by: Nick Westergaard
What do Dirty Dancing and Mortal Kombat have in common?
Larry Kasanoff.
He produced Dirty Dancing and went on to build the Mortal Kombat franchise, which became a billion-dollar business. It’s the kind of unexpected brand story Nick Westergaard looks for on On Brand, which has now passed 600 episodes.
There’s also a small detail that tells you a lot about the show. Westergaard ends every interview by asking, “What’s a brand that’s made you smile recently?” It sounds simple. But after a conversation about strategy and business, it often gets guests talking about brands they genuinely like and care about.
Episode info: New episodes weekly. Most run around 30 minutes.
Topics Included:
- Brand storytelling and narrative strategy
- Career pivots in marketing and entertainment
- Building brand trust and purpose
- Interviews with communications leaders at major companies
- Practical branding advice for standing out
Why We Recommend It: The show takes branding beyond positioning statements and marketing frameworks. Westergaard is interested in the stories, choices, and little details that make people remember a brand. That makes the conversations feel less like marketing interviews and more like conversations about why brands stick.
Platforms Supported: Apple Podcasts, Spotify, YouTube, Amazon Music, TuneIn, iHeart
21. The AI Marketing Companion
Hosted by: Sandy Carter
AI marketing advice tends to arrive faster than anyone can test it.
That’s where The AI Marketing Companion is useful. Sandy Carter took over the show in January 2026 from founding host Mark Schaefer, who had been running it for 13 years. Her conversations focus on what companies are actually doing with AI, rather than another round of predictions about what AI might do.
A recent episode moves past the headline of Claude overtaking ChatGPT in enterprise adoption and into a more useful question: what does that shift mean for marketers? Carter and guest Shawn Reddy of Team Nebula get into AI workflows, automation, and what businesses can actually do with these tools.
Carter is a bestselling author and technology executive, and her guests include founders and marketing leaders working with AI in practice.
Episode info: New episodes are published several times a month. Most run around 30 minutes.
Topics Included:
- AI adoption and enterprise tools
- Agentic commerce and automation
- The future of AI search
- Marketing strategy in an AI-first world
- Interviews with founders and thought leaders
Why We Recommend It: AI changes too quickly for marketers to rely on tool lists alone. Carter focuses more on how businesses are using these tools and what marketers should do with them. That gives the show a longer shelf life than another episode about which AI model is winning this week.
Platforms Supported: Apple Podcasts, Spotify
Recommended Watch: AI Is a Commodity. Here’s How B2B SaaS Brands Stand Out
Concurate’s Aditi Syal talks with Mark Schaefer about gated content, cold outreach, and why community wins over traditional advertising.
22. Lochhead on Marketing
Hosted by: Christopher Lochhead
American Eagle put Sydney Sweeney in a jeans ad. Everyone talked about it. But attention is not the same thing as a position.
That’s the question behind one conversation on Lochhead on Marketing. Laura Ries, chairwoman of RIES and daughter of positioning pioneer Al Ries, compares the campaign with the famous Brooke Shields Calvin Klein campaign. One became a cultural reference. The other generated plenty of attention, but left a less lasting impression.
Her point is simple: getting noticed is only the first step. People need a reason to remember you.
Lochhead has hosted the show since 2019, and the premise is deliberately narrow. It’s for marketers, category designers, and entrepreneurs willing to challenge the usual way of doing things.
Episode info: New episodes air about every two weeks. Episodes vary widely in length, from under 10 minutes to longer-form conversations.
Topics Included:
- Category design and market positioning
- AI’s impact on marketing and business strategy
- Building a distinct point of view
- Entrepreneurship and business reinvention
- Interviews with marketing strategists and authors
Why We Recommend It: Lochhead doesn’t treat positioning as another item on a marketing checklist. He keeps coming back to the harder question: why should anyone choose this brand over everything else? If you work on brand, category, or differentiation, that question is worth hearing asked again.
Platforms Supported: Apple Podcasts, Spotify
Behavioural Science and Social Media
Marketing decisions come down to how people actually think, not how we assume they think. These shows dig into the psychology behind why people click, buy, and share.
23. Nudge
Hosted by: Phill Agnew
A Chinese restaurant chain wanted more sales. So it changed two words on its menu: Most Popular.
Sales went up 18%.
Robert Cialdini explains why on Nudge, including the social proof principle behind the result. Cialdini is one of the best-known researchers in persuasion, but the appeal of the episode isn’t the theory. It’s seeing what happens when that theory meets an actual business decision.
That’s the approach Phill Agnew takes across Nudge. Agnew is also a product marketing manager at Buffer, so conversations tend to come back to the question marketers actually care about: does this work when you put it into practice?
Episode info: New episodes weekly. Most run around 30 minutes.
Topics Included:
- Behavioral science and consumer psychology
- Real business experiments and case studies
- Persuasion, framing, and decision-making
- Marketing tactics grounded in research
- Interviews with behavioral scientists and researchers
Why We Recommend It: Behavioural science can get abstract quickly. Nudge keeps bringing it back to real decisions, real experiments, and what happened afterwards. You learn the principle, then see why a marketer should care.
Platforms Supported: Apple Podcasts, Spotify, YouTube
24. Social Pros Podcast
Hosted by: Rotating hosts, including Zontee Hou and Jason Keath
Social platforms have come and gone. Social Pros has been around for most of them.
The show has passed 600 episodes and more than a decade on the air, with guests from companies including Google, Reddit, and Uber. But its longevity isn’t the most interesting thing about it. It’s what the show has kept asking as the platforms change.
Take a conversation with Andy Crestodina. Instead of asking what AI can do, he starts with a better question: what can’t it replace? He gets into prompt libraries and custom GPTs, but the bigger point is that marketers shouldn’t wait for someone else to hand them an AI strategy.
That’s the kind of conversation Social Pros does well: take whatever is changing in social media and bring it back to the work marketers actually have to do.
Episode info: New episodes weekly. Most run around 40 minutes.
Topics Included:
- Social media strategy and platform trends
- AI adoption in marketing workflows
- Content marketing and brand reputation
- B2B social media and business impact
- Interviews with marketing leaders at major companies
Why We Recommend It: Social media moves fast. The show doesn’t chase every change at the same speed. It focuses on the strategy underneath it, which gives its conversations more staying power than a podcast built around the platform of the month.
Platforms Supported: Apple Podcasts, Spotify
25. Social Media Marketing Podcast
Hosted by: Michael Stelzner
Social media rarely gives marketers time to catch up. A tactic that worked six months ago can be useless after the next algorithm change.
That is the territory Social Media Marketing Podcast has covered since 2012. Michael Stelzner brings in people working directly on the platforms, content, and campaigns to talk through what is changing and how marketers are responding.
The show also benefits from Stelzner’s work at Social Media Examiner, which reaches more than 385,000 marketers through its research and reporting. So the conversations aren’t happening in isolation. They’re part of a much larger view of what’s happening across social media.
Episode info: New episodes weekly. Most run around 40 to 45 minutes.
Topics Included:
- Social media platform strategy and algorithm changes
- AI tools and workflows for marketers
- Content creation and video strategy
- Audience growth and community building
- Interviews with working marketing practitioners
Why We Recommend It: This is a practical listen for marketers who need to keep up with several platforms at once. Stelzner’s guests tend to get into the actual changes, tactics, and experiments behind the advice, rather than stopping at “Instagram is changing again.”
Platforms Supported: Youtube, Apple Podcasts, Spotify, socialmediaexaminer.com
Legacy Picks
These three shows aren’t releasing new episodes, but they earned a place here anyway. Each one built something worth knowing about, even if the feed’s gone quiet.
26. Unthinkable
Hosted by: Jay Acunzo
Most marketing podcasts ask what worked. Unthinkable asked a more interesting question: why did it work?
Jay Acunzo started Unthinkable in 2016 and built each episode around the thinking behind a piece of creative work. Guests included Hrishikesh Hirway of Song Exploder, Tim Urban, and executives from Disney, Adobe, and Zoom.
The show ended in 2024 after 220 episodes, but its central idea still holds up. Instead of handing you another list of tactics, Acunzo walked through the decisions, doubts, and trade-offs behind the work.
And Jay didn’t leave podcasting behind. He moved first to How Stories Happen and now hosts Why They Resonate, where he focuses on how speakers develop ideas that connect with an audience.
Episode info: Ran from 2016 to 2024. Episodes varied in length, generally ranging from around 25 to 50 minutes.
Topics Included:
- Creative process and creative decision-making
- Storytelling for business and marketing
- Content strategy and differentiation
- Interviews with creators, authors, and executives
- Challenging conventional marketing best practices
Why We Recommend It: Marketing advice ages quickly. Good thinking doesn’t. Unthinkable is worth going back to because it was interested in the reasoning behind the work, not just the tactic that happened to work at the time.
Platforms Supported: Apple Podcasts, Spotify, Youtube
27. The Great Indian Marketing Show
Hosted by: Aadil Bandukwala and Kaushik Satish
Aadil Bandukwala and Kaushik Satish built this show around a straightforward question: how did these marketers actually do it? Guests included senior marketers from InMobi, Glance, and Akasa Air, with conversations that stayed close to the work rather than getting lost in marketing jargon.
The show has been quiet since late 2024, with its most recent listed episode published in November 2024. But the back catalogue still offers something the newer, broader marketing podcasts often miss: conversations about how marketing gets done in India.
Episode info: The show last published an episode in November 2024 and is not currently active.
Topics Included:
- Marketing leadership at major Indian brands
- Brand building and category creation
- Career journeys of senior marketers
- Consumer and performance advertising
- Real operational stories, not just strategy talk
Why We Recommend It: If you’re interested in how Indian marketing teams actually operate, this is a useful archive. The guests talk about decisions, challenges, and execution, not just the polished version that ends up in a case study.
Platforms Supported: Apple Podcasts, Spotify, Amazon Music, JioSaavn, Audible
28. Everyone Hates Marketers
Hosted by: Louis Grenier
Marketing gets a bad reputation when it starts sounding like a sales pitch. Louis Grenier built Everyone Hates Marketers around avoiding exactly that.
The show ran for several years and built a large back catalogue of conversations with marketers and entrepreneurs. Seth Godin was among the better-known guests, but some of the strongest episodes came from people without the big-name recognition. The show also passed one million downloads, giving the archive a substantial audience even before the podcast went quiet.
The podcast is currently inactive, but the archive is still available. Grenier now focuses on positioning and branding through his other content, including work with real businesses on YouTube.
Episode info: The podcast is currently inactive, with its back catalog still available to listen to.
Topics Included:
- Positioning and brand differentiation
- Customer research and messaging
- B2B marketing and product marketing
- Content marketing and digital advertising
- Career and business lessons from real marketers
Why We Recommend It: Grenier doesn’t let vague marketing advice pass. He pushes guests to explain what they actually did, which makes the older episodes surprisingly useful even now.
Platforms Supported: Apple Podcasts, Spotify, YouTube
Pick One and Start Listening
You don’t need to listen to all 28.
Just start with whatever you’re dealing with this week.
And if you want something shorter to add to the list, we’ve got one too. The Concurate Sales & Marketing Podcast takes real sales and marketing problems and turns them into practical conversations, with ideas you can actually use before your next call.
What’s the wait? Pick one. Press play.
